Halal Food and Goods Demand Open New Opportunities for People in Western Countries

JNN 29 Dec 2010 : In the ballroom of an upscale hotel a short train ride from New York, advertisers, food industry executives and market researchers mingled — the men in dark suits, the women in headscarves and Western dress. Chocolates made according to Islamic dietary laws were placed at each table.

The setting was the American Muslim Consumer Conference, which aimed to promote Muslims as a new market segment for U.S. companies. While corporations have long catered to Muslim communities in Europe, businesses have only tentatively started to follow suit in the U.S. — and they are doing so at a time of intensified anti-Muslim feeling that companies worry could hurt them, too. American Muslims seeking more acknowledgment in the marketplace argue that businesses have more to gain than lose by reaching out to the community.

“We are not saying, ‘Support us,'” said Faisal Masood, a graduate of the University of Illinois, Chicago, and management consultant. “But we want them to understand what our values are.”

There are signs the industry is stirring: Faisal Masood, a Wall Street executive who organized the gathering, had attracted only 200 or so attendees when he started the event last year. This year, he had to close registration at 400 to keep from going over capacity.

The worldwide market for Islamically permitted goods, called halal, has grown to more than half a billion dollars annually. Ritually slaughtered meat is a mainstay, but the halal industry is much broader, including foods and seasoning that omit alcohol, pork products and other forbidden ingredients, along with cosmetics, finance and clothing.

Corporations have been courting immigrant Muslim communities in Europe for several years. Nestle, for example, has about 20 factories in Europe with halal-certified production lines and advertises to Western Muslims through its marketing campaign called “Taste of Home.” Nestle plans to increase its ethnic and halal offerings in Europe in coming years.

In the United States, iconic American companies such as McDonald’s (which already has a popular halal menu overseas) and Wal-Mart have entered the halal arena. In August, the natural grocery giant Whole Foods began selling its first nationally distributed halal food product — frozen Indian entrees called Saffron Road.

Abdalhamid Evans, project director with the World Halal Forum Europe, which works with the global halal industry, said a recent backlash has prompted some mainstream businesses in Europe to keep a lower profile about their halal products or scale back their offerings.

In the U.K., after Kentucky Fried Chicken rolled out halal menu options in several dozen stores, the restaurant chain pulled the items in a few locations in the face of protests.

Last September, the Daily Mail of London reported that many British supermarkets, fast-food chains, hospitals, schools, pubs and sporting arenas such as Wembley Stadium, were serving some halal meat and poultry without notifying the public. A large share of meat sold in Britain comes from New Zealand, where the slaughterhouses have expanded halal production as they try to boost their already robust exports to Islamic countries.

U.S. companies have also faced some resistance, although on a smaller scale.

Last year, Best Buy Inc. was inundated with calls, e-mails and letters complaining that the company was anti-American after acknowledging a Muslim holiday — “Eid al-Adha,” or the Feast of the Sacrifice — for the first time in a national advertisement. That year, Eid al-Adha fell around Thanksgiving, so the ad, a small bubble at the bottom of the page, appeared in the company’s Thanksgiving flier. Critics seized on the timing in their complaints.

“They used very abusive language,” said Nausheena Hussain, a marketing manager for Best Buy in Minnesota. “It was pretty sad.”

Best Buy executives stood by their decision. The company saw the holiday greeting as part of a larger goal of reaching consumers from different cultures. Soon, Muslims started calling to thank Best Buy and set up a Facebook page honoring the company, which continues to acknowledge Muslim holidays.

“It’s a very viable customer segment,” said Zainab Ali, senior marketing manager with the money transfer company MoneyGram, which ran a special Ramadan promotion this year for Muslims in the U.S., Europe and elsewhere. “You just need to get over some of the fear and look at them as just another consumer.”

The potential for profit is drawing more companies to the idea.

This year, Ogilvy & Mather, the global advertising firm, started an international Islamic branding consultancy called Ogilvy Noor that includes an emphasis on U.S. Muslims. (“Noor” means “light” in Arabic.) Muslims came to the United States in large numbers for doctorates, engineering and medical degrees, after the federal government eased immigration quotas in the 1960s. Studies have found that a significant percentage of Muslims are better educated and wealthier than other Americans.

Joohi Tahir, vice president of marketing and sales for Crescent Foods, the halal chicken producers based in Chicago, said Wal-Mart executives approached Crescent Foods two years ago looking for a halal chicken supplier, then invited Crescent executives to Wal-Mart headquarters in Arkansas to advise them on reaching Muslim consumers.

That same year, Wal-Mart opened a supercenter in Dearborn, Mich., an area with one of the largest Muslim and Arab populations in the country. The store is geared for Mideast consumers, with a range of halal products, including specialty foods.

“Mainstream is coming to halal,” Tahir said.

Wal-Mart spokesman Bill Wertz said the merchandise in each store can vary according to the needs of the surrounding community, so it is difficult to know the exact number of U.S. stores that carry halal products. But several in Michigan and at least one store in Canada have advertised that they offer some halal items.

Manufacturers entering the field hope they can appeal to non-Muslims as well.

Jack Acree, executive vice president of American Halal Co., which produces the Saffron Road products, emphasizes that the entrees are not only halal, but also all-natural and humanely farmed, and free of antibiotics and hormones.

“Muslims are highly educated and live in metro areas, and they’re shopping with us already,” said Errol Schweizer, senior global grocery coordinator for Whole Foods. “If we have a customer base where there’s a big Muslim population, it makes sense for us to service that population.”

Schweizer would not answer directly when asked if anyone complained to the company over its Muslim outreach. He said only that halal foods will be judged like any other products — by whether the items sell.

Despite the sometimes unfriendly climate for Muslims, Evans, of the World Halal Forum, said it is inevitable that a large number of businesses will reach out Muslim consumers, given the wealth and size of the Muslim population — more than a billion people worldwide — and their presence in the West.

“It isn’t a question of whether they’re going to do it,” Evans said. “It’s a question of where and when and how.”

Saudi Shia and Sunni Muslims Sign a Document of Reconciliation After the Events of Ashura

JNN 29 Dec 2010 : Saudi Shia and Sunni figures in Medina signed a document to “live as one family”, a week after the clashes that took place between the parties on Ashura.

Hundreds of radical Wahhabis from Al-Ansar attacked with sticks and stones to the Shia citizens when mourning for Imam Hussain (A.S) in Ashura in Quba district on last Thursday, which many Shias arrested.

According to Rassid news network, the paper was inked yesterday, December 25, under the title of “Peaceful Co-existence like a Single Family” following a strife caused by a group of Wahabi extremists on the day of Ashura.

Expressing his deep regret for the event, Abdul-Aziz ibn Majid referred to Islam as a comprehensive religion that is against creating discord or forming various religious sects.

Warning those who intrude social order and security, he urged all Shia and Sunni thinkers to dispel the existing bilateral tensions by holding a joint seminar in Saudi Arabia.

The document was the first reconciliation paper inked between the Shia and Sunni. At the signing ceremony some 200 top Shia and Sunni figures and a number of Suadi Arabia’s officials including Taher Al-Hajuj, Saleh al-Jodan, Feysal Aburabae and Solemian Al-saedi were present.

On this year’s day of Ashura in the holy city of Medina, the Shia mourners were attacked by a group of Wahabi extremists. The strife led to some injuries and damages, and was finally stopped by the security forces who arrested 50 individuals

Malaysia Shiites Protest at Discrimination and Arrests

JNN 28 Dec 2010  : A Malaysian Shiite leader Tuesday protested at discrimination against the sect’s followers after the detention of 200 members by religious officials who claim they breached local Islamic laws.

Shiite community leader Kamil Zuhairi Abdul Aziz said the group had submitted a protest letter to the national human rights commission (Suhakam) after a recent raid of their prayer hall by state religious officers.

“The officers broke into and damaged our prayer hall which is private property and where we were having special prayers for the Prophet Mohammed’s grandchildren,” he said.

“If other communities like Hindus, Buddhists, Christians, Sikhs and others have their right to worship and practise under the constitution then why not us,” Kamil Zuhairi added.

“We were condemned, criticised, slandered and threatened in local media just because we practise what had been preached by our ancestors who were Shiites and have lived in Malaysia for centuries.”

Kamil Zuhairi said there were about 40,000 Shiite followers in Malaysia but most practised their faith behind closed doors for fear of being stigmatised and targeted by the authorities.

A state Islamic religious department official, who declined to be named, said the detainees, who include Pakistanis, Iranians and Indonesians, had been released on bail.

He said investigations were still ongoing and that the group could be charged for not following Sunni Islam, considered the only legal sect of Islam in Malaysia.

Shiites make up around 15 percent of Muslims worldwide. They represent the majority populations in Iraq, Iran and Bahrain and form significant communities in Afghanistan, Lebanon, Pakistan and Saudi Arabia.

Shiites believe the Prophet Mohammed should have been succeeded by his cousin Imam Ali (A.S) rather than his companion Abu Bakr. Traditional Sunnis believe any suggestion that Abu Bakr was a usurper is tantamount to blasphemy.

The Shiites are one of several Islamic sects under close watch by Malaysian religious authorities, which crack down hard on so-called deviant groups that deviate from orthodox teachings.